GREAT NECK SAW
During my time at Great Neck Saw, I was a part of the design team for the quarterly AutoZone Commercial Tool & Equipment catalog. Other responsibilities included assisting the staff Photographer with various photo projects from video and product reshoots.
ADVERTISING, PHOTOGRAPHY & PACKAGING
OEMTOOLS REBRAND CAMPAIGN 2019
I had the exciting endeavor of designing the 2019 OEMTOOLS ad campaign focusing on the technical side of the brand. The direction was inspired by video games and influence appealing to a millennial automotive audience to encourage a connection with more youthful technicians. This campaign was used across PTEN magazine, website graphics and in the AutoZone quarterly print ads.